When we think of creativity what often comes to mind are inventors such as Leonardo Di Vinci or Steve Jobs, or people who have created masterpieces such as Picasso or Bach. There are many definitions of creativity, but…

Story marketing is the process of attracting and engaging customers through story – their story, rather than yours. Instead of the ‘buy our product’ messages of typical marketing campaigns, story marketing tells the customer story and motivates them…

There was a time when what you learned in school before entering the workforce would be all you needed to know for the rest of your career. That is no longer the case, as today skills can become…

Fostering innovation means to create an environment where employees are able to let ideas flow freely; it means being open to new ideas, allowing creativity to flow from all areas, and accepting that not all ideas are going…

Today’s digital marketplace enables companies to use a variety of methods to better connect with their customers, most notably through the use of websites. A well-designed website provides customers with easily accessible information about the company, details on…

Building and maintaining trust is essential to attracting and retaining customers. What the public sees and hears about you is crucial to building that trust. That is why the emergence of fake news is so unsettling to businesses…

The new economy calls for a new way of attracting customers and sales. Growth hacking is to the new economy what marketing was to the last millennium. The goal is to share a message and make a sale. The…

The right training at the right time can make a huge difference in the productivity and profitability of your organization. Whether you are scanning your workplace for opportunities to make things better and training is the answer, or…

An important aspect of privacy compliance is communication both internally and externally. Employees need to know that privacy-related policies and procedures exist in your organization, and they need to be instructed on their use. Customers also need to…

Word Online is the cloud-based version of Microsoft’s powerful word processing program. Using Word Online, you can create professional documents of nearly any type. You can also add tables, images, and much more. Best of all, Word Online’s…

Microsoft Skype for Business 2016 is an instant messaging platform that includes voice calling, video conferencing, and a variety of collaboration features. Velsoft’s Skype for Business course will show learners how to communicate with their colleagues in different ways –…

The Data Privacy Plan is the best way an organization can document and enforce the privacy of personal information it holds. A plan puts in place procedures and guidance for how to properly handle data, respond to information…