Growth hacking: Everything you need to know (almost)
Search the term growth hacking and you’ll find dozens of different definitions. Laura Moreno, a growth hacker and host of the Growth Hacking Podcast, says: “Growth Hacking is the next generation marketing for start-ups. It describes the use…
Getting to Know Velsoft
In the last installment of Getting to Know Velsoft, we introduced our summer students, who sadly, are spending their last day at the office today. This week we hope you learn something you didn’t know before about two…
How are your communication skills?
One of the great things about refreshing Velsoft’s courses is that I get to learn new skills while I’m working. As a writer and former journalist, I think I’m good at asking questions in order to obtain information…
Learning to use Microsoft Word Online
For most of my 20 plus years as a writer and editor, it hasn’t been necessary to collaborate with anyone on any of the pieces I’ve written. So it was a new experience for me recently when I…
How to get your GDPR message out
So you’ve developed a privacy policy for your company. Now what? The policy is useless if it sits on a shelf in someone’s office. Once it’s completed, you need to let everyone know about it. This includes providing…
A heatwave hits Velsoft
At the Velsoft head office it doesn’t look like we’re experiencing a heatwave here in Nova Scotia. Cindy and Sandra have shawls draped around their shoulders. I’m sitting at my desk with a blanket across my lap, I’m…
Using icebreakers to enrich training
At Velsoft, each one of our softskills courses begins with an icebreaker. Icebreakers are used as part of training courses for several reasons. They can help introduce workshop participants to each other, they add energy, and at Velsoft,…
Why your company needs a fall training program
With summer in full swing, the last thing you may want to do right now is think about students heading back to school in the fall. But it’s actually a perfect time to think about the workplace classroom…
The Velsoft Vipers and the Race on the River
I’m trying desperately to put my paddle in the water at the exact same time as Cindy, who is sitting in front of me and setting the pace for our boat. At the same time, I’m trying to…
Why we don’t observe Get to Know Your Customers Day
Get to Know Your Customers Day is celebrated each quarter — in January, April, July and October — as a way for businesses to take the time to understand their customers better and make them feel special. Today…
Introducing Velsoft’s summer students
Back in May, through Getting to Know Velsoft, we introduced summer student Luke Henderson. Recently, two other students joined the Velsoft team, so we thought we’d get acquainted with them as well. Although they’re sitting on the advertising…
Silos, lack of collaboration cost this company billions
Ever wish you had invented the iPod? The device, which was launched in 2001, revolutionized the way we listen to music with the introduction of portable digital players. And it turned Apple into a household name and into…
