Story marketing is the process of attracting and engaging customers through story – their story, rather than yours. Instead of the ‘buy our product’ messages of typical marketing campaigns, story marketing tells the customer story and motivates them to connect with your company as a solution to their problem or a way to a better life.

Quite simply, successful story marketing is based on a sharp, effective company brand. A sharp, effective company brand has at its source a clear, focused message. If story marketing is your chicken dinner, your company brand is the chicken, your message is the egg.

An impulse is to see a great story, then leap to capture that same great story for your own company. If you are fine with take-out, mass-produced storylines that reflect just enough of your company to grab the edges of your target market, then you might be able to do that. It is like a chicken dinner: if you want fast food you can get it, quickly and easily, with no work, waiting or thought. But if you want a dinner that is unique, satisfying, exactly what you want and able to attract, retain, and remind guests of your party for years to come, then you must take your time, plan your menu, use the best ingredients and expertise, and deliver an experience that connects with your guests’ tastes and desires.

Check out Carol’s blog for a great introduction to Story Marketing, then click on the image below to get your printable Story Marketing for Small Businesses Quick Reference Guide! I’ve also blogged  a sample from the Velsoft course, check it out here.

All Velsoft Courses have Quick Reference Guides. It’s a way for participants to quickly recall the main points of their courses long after they have been completed.

story marketing